Founder of Expedition PR, a public relations and marketing agency that helps emerging and high growth technology players gain and expand market presence with smart communications programs. Expertise includes Technology, Sustainability and Market Entry/Positioning.

Worked as a freelance consultant for PR agencies, academic institutions and corporations in Europe, including ABC Berlin, K&K Berlin (now pleon), Shandwick Paris (now Weber Shandwick, FU Berlin and Warsteiner brewery.

Implemented U.S. public relations programs for financial services clients, including stock exchanges, banks and financial technology providers. Promoted financial market places such as Finanzplatz Frankfurt and Australia.

Responsible for building and managing the technology practice in China. Supported regional client work in Asia-Pacific working closely with the offices in Hong Kong and Singapore as well with the AP affiliate network. Was in charge of market entry and positioning programs for foreign companies in China, combining media relations, analyst relations and marketing activities for telecom and IT clients including Borland, Wavecom, Infonet, Concord Communications, Avaya and CA.

Katja Schröder, a Senior Vice President at Ruder Finn’s Technology Group, has over twelve years of PR experience of servicing international clients in Europe, USA and Asia-Pacific. She oversees strategic communications and positioning programs for global IT companies.

Global Corporate Lead and overall U.S lead for SAP, a global key account for Burson-Marsteller. Responsibilities included Reputation Management, Sustainability, Corporate Social Responsibility and Executive Thought Leadership and Positioning. Lead U.S. positioning program for IT Services Provider Politec.