•Assisted on large scale brand tracking and advertising research
•Project design including methodology and questionnaire design •Internal client engagement •Report writing and presentations to senior managers
•Management of Marketing IT solutions for the Insight team including online desk research tools, project and agency tracking databases and the research library
•Management of the Customer Insight Intranet presence

Field visiting, defining and ensuring quality assurance procedures for projects.

Analyzing Research Briefs and Preparing Marketing Research Proposals, Cost Estimates, Time Schedules, etc.
• Determining appropriate methodologies, developing sample designs, etc.
• Conducting Briefing/Debriefing Sessions and Training Programs
• Designing quantitative research instruments for data Collection (Questionnaire Translation, if required)
• Reports and Final Presentations
• Handling queries